One of the main aim of each tracking software is possibility to gather stats data and represent it in convenient way. Express Ladning system suggests clear stats which shows results in real-time. You can filter and edit reports, use several parameters to view statistics in different time zones, access the effectiveness of investments.
Gut instinct is great, but if you lack relevant data you are unlikely to succeed as an affiliate. To optimize your performance, you need to know exactly what is working and what isn’t. Your audience is a limitless source of information and you need to dig into it. And for that, you need a tracker.
You are able to make accurate, data-driven decisions. With 30 standard and custom data points about every impression, visit, click and conversion, you can go as granular as you need.
Users are able to check report for each campaign, traffic sources, affiliate networks, offers and landing pages. In order to set the data performance you will need to mark required checkboxes and set the filters on the right side panel. You may download stats report in CSV file then.
This section allows to check fully detailed conversion report for each campaign. You may check conversion data from global report and also information from the postback link, which is placed on your affiliate network.
There are 2 features available in “Edit conversion” section:
Upload conversion feature allows to upload conversions manually by entering Click ID. This might be helpful when conversions weren’t tracked by pixels and did not reach the Express Ladning system. In order to see ads results you will need to upload missed conversions and watch its stats afterwards.
Updated conversions is a unique feature to edit conversions by updating its payout. When conversions comes with incorrect payout and this has been fixed in statistics, so the data will be shown distorted. Express Ladning allows update conversions’ payout easily and quickly, you just need to load it with correct payout values.
Manage report section allows to create any report templates. For example, when you are checking stats for the same parameters, you just waste your time because the process of setting checkboxes and filters repeats again and again. So, when you decide to create template, you spend time once on settings and afterwards you just choose required one from the dropdown menu. Pre-configured reports significantly speed up the display of data in statistics and save time on setting up process.
In order to access effectiveness of ads investment you need to customize Express Landing reports following required filters and get detailed stats. Detailed reports in real time will allow to manage and monetize traffic effectively.
Accessing data is only the beginning. To make profitable decisions you need to discover the right angles, spot the latest trends, and uncover pockets of profits. But as the number of campaigns increases, so do the volumes of data to process. How to convert a bottomless ocean of information into usable information?
You can navigate through your reports from one level to another, and explore more specific and deeper layers of data.
Time is money. If you run multiple campaigns, you cannot afford to waste time on slow reporting speeds when pulling data out of the system. Decisions based on real-time data can significantly reduce the risk of low performance and high costs - and that’s what every affiliate needs.
You can access your data right away, no matter how big the volume of your traffic is. Empower yourself with the ability to react instantly. Seize opportunities and prevent obstacles before they even happen.
You get an overview of the most important campaign metrics such as visits, clicks, costs or profits and are able to easily uncover areas that need your attention or improvement.
Data is only useful if you can draw valuable conclusions from it. Unfortunately, big volumes are overwhelming and make the analysis of data complex and hard to interpret. Trends and correlations often slip past your eyes, unnoticed. How to get improved insights faster from large data sets?